DoubleClick with rich media

DoubleClick has improved its ad-delivery and management technology to support larger multimedia ads.

Advertisements that weave audio and video will become increasingly common as DoubleClick adds support for larger multimedia files into its latest ad-delivery and management technology, Dart 5.

DoubleClick, which runs a network of advertisers and sells the technology to deliver ads, says it has upgraded Dart to help marketers serve, traffic and report on rich media advertisements over the Internet.

Among the improvements, DoubleClick has expanded Dart's capacity to deliver ads with large file sizes, up to 100K.

The company have also made it simpler for advertisers to traffic and report on interstitial ads, messages timed to display before content.
DoubleClick Press release

 

 

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