It's maybe a sign of the third party Flash business maturing? Long standing names with a meaning changes into fancy names that tells little about the product.
Doesn't this more or less happen in all businesses? Flash Studio Pro v 2 is now called "Zinc" and Flash Active Desktop Creator is now "Glow". All the MDM software is also available as a bundle called MDM Studio. That includes Zinc (PC/Mac/PocketPC), Glow and the screen capture utility "Capture".
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