Macromedia aquires Animoi

Macromedia keeps growing by buying technologies that use Flash in innovative ways. Animoi has a tool that converts your Flash movies to Java programs for many current mobile phones.

Animoi - Moving Flash from the desktop to your mobile? Using the Animoi Content Converter, you can actually author J2ME applications using Macromedia Flash. This means that you can easily deliver your content to more than 100 different J2ME phones and PDA's. According to their own numbers, this translates to over 200 million devices. Animoi targets "basically anyone who wants to use Flash to create interactive multimedia content for mobile devices".

Thus far, Animoi sounds like a Flash developers wet dream, but there are limitations. The converter can handle content authored as Flash version 4, but some limitations/extensions apply. You also have to take into account all the varying screen sizes of these phones, their rather slow CPU's and other hardware issues.

Animoi Content Converter comes in 3 different versions that support various features. For 399 Eur ($465), you get the Standard Edition with the ability to convert simple animations to J2ME. Using the Professional Edition at 1299 Eur ($1515), you may also add buttons and interactivity in your Flash movie. If you really want to use the program for something useful, like SMS and HTTP events or loading of external content, you need the Enterprise Edition. This will set you back 4999 Eur ($5840), but you also get the special server software required to do the backend work. These prices indicate that this is no volume product and Animoi is targeting mainly the corporate market. They did offer a free Trial Edition, but this is no longer available.

The acquisition is not yet published on Macromedias pages, but click the banner at the top of the Animoi site to read their announcement.
Read more at the Animoi website

 

 

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