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ColdFusion 8 shipping - non US pricing unfair

July 30th 2007 | Jens C Brynildsen



ColdFusion 8 shipping - non US pricing unfair

Today, Adobe started shipping the new ColdFusion 8 that holds several interesting features to Flash-centric sites, but the pricing is still off for non-US citizens.

As sneaked at WebDU, the new ColdFusion 8 has several nice features (note the comments) for developers using server generated Flash content, but it seems that Adobe refuse to listen to the community when it comes to their pricing policy. Yet again, it is far cheaper for many users to fly to the US and buy a copy there than buying the software locally. This is especially true if your company needs the Enterprise version of CF. The price difference (based on todays conversion rates) is $3400! Even for US customers, the price is steep considering that CF is essentially competing with free technologies such as PHP and ASP.NET. Given the stability of popular CF applications such as MXNA, CF is now an even harder sell.

After our initial article on the CS3 pricing, we've gotten feedback from users all over the world. "I run a small company in Iceland and we badly need to buy Adobe licenses (and they make it oh so hard for us customers to get our hands on their products - which is also insane! Why can't I just download the damned thing)." says Jónas Björgvin Antonsson CEO of Icelandic agency Gogogic. This is indeed a very good point. Most other software companies these days are able to both maintain a local presence AND sell their software online - no matter where in the world the buyer is. With Adobe, only US and Canadian customers get this option.

If it's so that Adobe is unable to make money from their employees overseas, they really need to rethink how they spend their money. The only time the end users see these employees are at events that are pure sales pitches. They seldom show up at user group meetings or offer any value to the end user. Adobe reps overseas often offer some training, but this is all full price. There are of course a few good exceptions to this, but they are primary sales reps. If the international pricing is defended by the need to have a presence, this is a big joke. If the premium is for the sake of support, this really does not cut it either. The web and the online communities are still the best place to get answers to software problems.

Adobe - please do something about this ASAP. Approximately half your customers are overseas, so why should they be second rate?

Update: The $12.169 (AUD) price mentioned in this article, is the retail price as found in the Adobe Store. If you opt to just download rather than having the package physically shipped, you'll save a whopping $1104 (!) and if you contact RocketBoots, one of the Adobe Partners in Australia, you can buy the same software for only $10.003. So - if you know how to buy Adobe software, you can get it for only about $1000 more than US customers. That's not too bad as you wouldn't save enough to buy you a US holiday...

The takeaway - never buy software from the Adobe Store unless you absolutely have to? It's a surefire way to pay much more than required. Spend some time researching and save big.


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